Equipment rental
General, heavy, and specialty equipment rental businesses serving contractors and industrial customers.
Private investment firm · Direct buyers · Long-term owners
Preserving What Works.
Building What’s Next.
We acquire, operate, and grow established lower-middle-market businesses, investing our own capital and planning to own them for the long term.
Who we are
A private investment firm led by its principals.
Willow Spring Partners acquires and grows established businesses. The firm’s founding partners are the decision-makers on every investment and remain closely involved after closing.
We look for high-quality, profitable companies with strong customer relationships, experienced employees, and capable management teams, and we intend to own and grow those businesses over many years.
About the principalsWhat we acquire
Equipment-intensive, rental, and distribution businesses.
Sales and distribution
Equipment dealerships and industrial distributors with established customer bases.
Asset-backed B2B
Related business-to-business companies with durable relationships and recurring or repeat revenue.
Company size$2–10M+ EBITDA
GeographyNationwideWith particular interest in high-growth U.S. markets
HorizonLong-term ownership
Why owners talk with us
Operating experience. Investment discipline.
- Operating experience. The firm brings firsthand experience building a single-location equipment dealership into a multi-location regional platform that was ultimately sold.
- Investment experience. Willow Spring Partners brings more than two decades of institutional investment experience, including approximately 150 transactions representing roughly $2.0 billion of invested capital.
- Personal capital. Acquisitions are funded with the partners’ personal capital, which allows for direct decisions and a patient ownership horizon.
- Management continuity. We want strong existing teams to stay in place and lead the next chapter.
- Flexibility. Structure, timing, and your role after a sale can be shaped around what matters to you.
Operating case study
Preserving a founder’s business. Building a regional platform.
Before forming Willow Spring Partners, one of its principals acquired Bobcat of Connecticut from its retiring founder, kept its team in place, and grew it into a five-location regional equipment platform that was ultimately sold.
Locations1 → 5
States3
OutcomeSold
“Selling a privately owned company is about more than price. Our goal is to be a credible, straightforward buyer that provides certainty, then keeps investing in what you built.”
Confidential conversations
Considering a sale or ownership transition?
We are glad to have an early, no-obligation conversation with owners and their advisors. Every inquiry is handled directly by the two of us and kept in confidence.